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As a business consultant , I understand it's not an easy thing to implement content marketing the right way. You will make mistakes and that's fine but if you follow the steps that am going to show you in this article, you will be a step ahead of your competitors,you will have easier time getting leads, acquiring more customers and increasing your profits. Mistake#1 : Not creating customer personas You must put into consideration the target audience before you begin your  content marketing . You just can't create content for the sake of and write about something you want to. Think of creating fictional, generalized representations of your ideal customers. This will help you to discover what problems and needs your audience have which will in turn ease your content creation and make it effective.  GET STARTED Mistake #2: Not using a Reader-friendly structure.  These are the main elements of a reader-friendly content structure you should use;  ...

To be sure to hit your business goals via automation you need to define the workflow. This will help you to understand your recipients behavior and get to know more about them. Having a good knowledge about your recipients is a key factor to help you offer them information that is relevant and aid them make right decisions. There are three key aspects of lead nurturing email automations that you have to put into action. Providing educative content about your products or services or your brand. Segmenting the audience so that you can send personalized content. Nurturing your relationship with the prospect by adding value to your content. Here are some of the basic automation workflows that help in nurturing the leads. Welcome emails Think of this as the first impression of your brand. It is the most vital email of your automatic series sent when a new subscriber joins your email list. This email needs to be sent immediately after the subscriber signs up. 2.Cart aba...

GetResponse  is a feature-rich online marketing solution, fully scalable and capable of handling both small and very large lists (1 million+ subscribers). For over 10 years, it has provided easy-to-use, self-service applications and expert support for creating and managing email marketing campaigns, newsletters, and autoresponders that convert contacts into customers. Through responsible and fully automated list hygiene, anti-spam practices and established relationships with major Internet and email service providers, GetResponse has maintained the highest possible deliverability standards for over a decade, ensuring that their customers’ messages deliver the highest possible return on their email marketing investment. GetResponse features: - 300+ industry templates – Looks matter! Choose from over 300 Industry HTML templates to create eye-popping campaigns for every audience and industry. Use the intuitive editor to customize your email communications with cool graphics, f...

Forex is the conversion of one currency into another.It's also reffered to as foreign exchange or Fx. What is forex trading?  Forex trading is the means through which one currency is exchanged into another. When trading forex, you're always trading a currency pair i.e selling one currency while at the same time buying another.  Each currency in the price is always listed as a three-letter code with two letters representing the region and one standing for the currency itself. For instance, USD stands for the US dollar and JPY stands for the Japanese Yen. In the USD/JPY, you're buying the US dollar by selling the Japanese Yen. The euro vs US dollar (EUR/USD), the British pound against the euro (GBP/EUR) and the the British pound versus the US dollar (GBP/USD) are the most traded Fx pairs. For simplicity, most of these pairs are split into categories.  Major pairs - most frequently traded which include EUR/USD, USD/JPY, GBP/USD and USD/CHF Minor pairs-l...

You're meeting with someone who is going to decide on your promise for the future. It's really the most uncomfortable situation but you have to face it. Here are the list of the interview skills that will improve your interview experience and help you in your quest to get hired. 1.Preparation The key to success in an interview is always to prepare for it earlier. What basically should your preparation encompass? I suggest you research possible interview questions that are most likely to be asked in your line of work.You should also read thoroughly the job descriptions so that you are capable of discussing the position and the requirements associated with it. The moment you do these and formulate appropriate answers to those questions you will feel prepared and this will help build your confidence. 2.Speaking skills   Think of someone that talks first, mumble and speak rather unclearly, would you recommend them if you were the interviewer? Certainly not since it depi...

Domain name  is the address where internet users can access your website. Your domain name is unique to you and once you register it no one else can register the same one so long as you continue renewing it. Registering a domain name involves registering the name you want with an organization called Internet Corporation for Assigned Names and Numbers (ICANN) through a domain name registrar. For instance, if you choose a name like "myself.com" you should go to a registrar and check whether the name is still available for purchase. If it's available you'll pay a registration fee that costs around 10 USD per year. If it's unavailable you can change or choose an alternative to it like "myself.net" That will give you the right to the domain for a year. You should renew it annually for the same amount. You can set it to be auto renewed under your registrar dashboard. Below are some of the domain registrars where you can register your domain ; 1.  Hover ...